About Me
A legal alien from the shores of the Solent (England) to the great lake of Ontario via a quick stint in the city of angels, amassing en-route more experience than I care to admit in everything advertising/marketing and design.
On this journey, I’ve gained a muse in the shape of Pope Joan, two empowered daughters (Haesel + Frances) who teach me more than I ever imagined, and a fellow British breed, just with slightly more hair, Nigel.
Peter Simpson Creative is drawn to work alongside good people, and while shocked that science and kindness aren’t a given, I’m unwaveringly hopeful every day. If you’re a business, agency, or entity with a need for exacting European design, powerful conceptual platforms, or creative direction, give me a bell, ping, or hola.
It takes a good deal of hard work
to build ideas, brands, and campaigns that appear simple and effortless.
Skills
Exceptional conceptual skills, grounded by strategic instinct
Collaborate with strategists, writers, and designers to create ground-breaking advertising and marketing
20+ years of award-winning traditional, digital and physical design
Experienced in building brands, brand identities, and branding systems
A large degree of experience directing animation, live-action, and still photography
Fully adapt in overseeing production from planning though to execution
Experienced in directing voice talent and sound design
Deep understanding of design, photography, illustration, and typography
Calm and respectful leadership and mentor skills
Articulate written and verbal communication skills
Light copywriting and editing skills
Ability to manage workflow and deadlines for multiple projects across teams
Fully versed in print production and file prep
A whole lot more that’s not coming to mind right now.
Clients
ABB
ASCO
Bausch + Lomb
Barclaycard
Barclays Bank
BMW & Mini Financial Services
British Telecom
Bunzl
Capital One
Constellation Brands
CooperVision
CRU Group
Curtiss Wright
Defence Support Group
Delta Vacations
Emulate Bio
Emerson
Excellus Blue Cross Blue Shield
Fannie Mae
Fitness First
Gannet
Green Mountain Coffee
Honeywell
Innovative Solutions
INVISTA
Johnson & Johnson
Kenwood
Kodak
LensCrafters
LighterLife
The Little Theatre
LL Bean
Lucky Vitamin
Luxottica
MasterLock
Met Office
Memorial Art Gallery
Mettler Toledo
Millbrook Beds
Ministry of Defence
Optic Sky
Oxford Lasers
Paychex
PIPS Technology
Pirelli
The Players Tribune
P&O Cruises
Princess Yachts
Qantas Airlines
Rochester City School District
Rochester Downtown District Committee
Rochester Regional Health
Rohm and Haas
Salisbury District Council
Simple Skincare
Snazaroo
Solu
Tapestry Health
TECGEN
TDSi
Tiger Communications
Unilever
University of Rochester
UPS
Willow
White Knight
Xerox
Accolades
Return on investment, moving that needle, and plain old happy clients are by far the most significant awards to achieve. Hearing that the work you presented on Monday is being shown to Congress on Wednesday, that your concept for a product launch became the long-term thematic for a multi-national’s conference, or that your idea for a University’s fund-raising day pulled in $1M+ more than expected are some happy highlights. Yeah, the awards that are presented by a panel of judges are nice to have. To name a few, I’ve collected design, ROI, and advertising awards from Graphis, How, Effie, and American Advertising Awards, including some best of shows.