You only have one chance to make a first impression.
Let’s stand out, but fit in. Communicate quickly with simplicity, yet have depth for longevity. Contain balance for usability and versatility. Emanate a feeling that defines the brand and the need.
A brand needs to be dressed properly.
Colors, typefaces, design systems, supporting visuals, and tone of voice all combine to make an identity. The choices that are made portray a feeling that speaks to an audience. What feeling does your identity exhibit for your brand?