Optic Sky
Brand identity and positioning
Client and friends Optic Sky were desperately in need of a brand identity that not only supported their stature but pushed them into the next evolution of themselves. They needed a mark and positioning to fit into the production landscape of their peers, but with a focus on west coast tech clients, also to stand out.
With the world of production morphing continually it was critical that the brand identity support the versatility of our digital age. while communicating a solidity and longevity that a young company may otherwise find hard to express.
With animation, a key function of their business a mark that opens up creative opportunities by becoming a canvas that intimates at motion, and illusion was a gift to explore.
Fresh and modern yet rooted in the classical. The identity is anchored by an optical illusion-inspired O that masks the letter S. It conveys energy and motion even when static. The mark also serves as a versatile icon, used independently as a motion asset, social avatar, or watermark.
“You can talk design principles all day long when doing a rebrand, but at the end of the day, it’s a visceral gut choice. It feels right and captures the true energy of your company vision. When we saw the logo Pete had designed, it was exactly that moment where none of the other options mattered because this truly captured who we are as a creative company.”
— Aaron Gordon, Founder, Optic Sky Productions